Here is your weekly dose of "TA's Top 5". A list of industry updates,
sales ideas, important dates and other interesting things we come
Carrier Highlight - Turn on the lights for
small business owners
Pick up Lines?
Key Person Insurance
Becoming an Extraordinary Leader (General
Highlight (Peter Zinnen) Mutual/United of Omaha: Turn on the lights for small business
owners- Here's a startling statistic: 75 percent of
small business owners don't have an accurate idea of what their
business is worth. Being in the dark makes it difficult for an advisor
to give sound recommendations. Fortunately, Mutual of Omaha provides Informal Business Valuation
Plans at no cost so you and your Small Business Owner
clients can build a complete financial plan.
Up Lines - AKA Subject lines (Adam Thompson)
Proven subject line tips to get more people to open your email (Donald
Miller article) 35% of email recipients open messages based on subject
line alone. In the article, “Get More People Opening Your Emails with
These Proven Subject Line Tips”, Donald Miller gives us 7 subject line
tips to increase your email open rates.
it short – keep it short, justify every word, and focus on a
it useful and relevant – explain how the email will be useful and
how it will help the person who reads it
timely – use urgency, or reference current events that are
relevant to your clients – “Start these 5 things now to double
your savings by the end of 2017”,
loops – ask a question that can only be answered by opening that
email – “Are you making these mistakes that could sabotage your
beats clever – instead of “Bring the rain in Spring to succeed in
Fall”, use “3 things to do in your 20’s so you can retire when you
visual interest – use capital letters, spacing, or emoji – “What’s
a 9 letter word for a successful retirement plan?
a timer for 6 minutes – we all spend time writing the “perfect
email message”, but spend little to no time on our subject lines.
Spend 5 – 6 minutes coming up with a good subject line, so people
will read that “perfect email”
Person Insurance - Something that every business owner should be made
aware of. (Patrick Swayne)
1. 71% of small
business owners are highly dependent on 1 or 2 people for the success
of their business
2. Only 22% have key man life insurance
3. There is a policy for every kind of need- Term- Permanent
4. Remember that this policy is an asset of the company. If there was a
zero loss to the corporate balance sheet, with the potential for
upside, while covering the key man need, would that be of interest?
See attached Indexed UL with an Exec rider. The Exec rider guarantees
that the surrender value equals premiums for up to 10 years. 1%
guaranteed floor and a current 11.5% cap. Below is an example of a key
man policy with the exec rider. There is no loss to the corp balance
sheet and there is even some additional death benefit to provide for
the key person’s family.
an extraordinary leader (Brian Thompson)
General McChrystal and Chris Fussell on shared consciousness,
empowering employees and building a cohesive team" The Tony
Two great leaders
dive into a multitude of reasons as to why leadership is no longer a
“command and control” model but a relationship model. General
McChrystal talks about using relationships to change an organization by
empowering individuals within in your business. It’s a great episode
full of wisdom from one of the best Generals we have ever had and a
Navy Seal who has been led by the best and has led the best. Definitely
worth a listen!