Friday, January 16, 2015

Connecting People to What Matters Most...Their Family

The Importance of Family

People who buy an LTCi policy, generally do so because they love their family. In a survey of LTCi policyholders, over half of those we talked to said they bought their policy because they’d been a caregiver for someone with a chronic illness or disability. That experience left them determined not to let the same thing happen to their family. These people told us loud and clear they didn’t want their kids to have to take care of them.

What it Means to be a Caregiver

Research reveals most caregivers are family members. According to the American Association for Long-Term Care Insurance (AALTCI), the typical caregiver is a 48-year-old woman who provides more than 20 hours of care each week. Add that to an already full schedule that includes working and raising a family and you can see how taking on the responsibility of caring for an aging parent is not an easy task.

What’s the Cost?

Many people think there’s no cost associated with kids caring for a parent. But the costs are real. There’s a financial cost when a child has to quit a job, reduce work hours or pass up a promotion in order to be able to help a parent. There’s a physical cost that comes from being stretched too thin as caregivers neglect their own health and often become ill themselves. And there’s an emotional cost when hard feelings arise between family members if caregiving duties are not equally divided.

The LTCi Advantage

An LTCi policy can provide a real advantage for families struggling to care for a loved one. Policy benefits can be used to hire caregiving services that supplement the care provided by family members. And that’s a good way to help people stay connected to what matters most…their family.

Long Term Care - 360:
Visit our LTC-360 site to see all the options available today for funding Long Term Care Expenses



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