Friday, August 22, 2014

Millennials Are Far More Conservative Than You Think



As they start to have children, the misunderstood generation shifts again

August 22, 2014 – KANSAS CITY, Mo.– (BUSINESS WIRE) – Of the 40 million U.S. millennials aged 25 to 34, 22.9 million already have children. With 10,000 millennial women giving birth each day, the generation that’s often viewed through the lens of youth is quickly growing up. A new study of millennials who have children reveals that parenthood is driving a more pragmatic, conservative outlook.

Yet, millennials report that ‘conservative’ is not a political term, but instead a shift in attitude that will dramatically change how and where they spend, their commitment to the internet, and the social beliefs that were widely believed to be quintessentially millennial. “Interest in millennials has reached a fever pitch—and rightfully so, this generation influences the purchases and beliefs of nearly every American,” said Jeff Fromm, president of FutureCast and co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever. “Just when we think we have them figured out, the data shows that millennials are now shifting into two very disparate groups. Parenthood is radically changing millennial behavior and beliefs.”
- See more at:

No comments:

Post a Comment